From the journal
The trendy headband everyone's wearing — and why it's not Skims or Free People
Skims, Free People, Alo, Jennifer Behr — every brand has tried it. Here's the one that crossed over.
The wide headband moment didn't start with us. Skims put it on every model. Free People Movement made it the centerpiece of their gym sets. Jennifer Behr's silk wraps have been editorial-shot to death. But ask any influencer what they actually reach for in the morning and the answer is increasingly Wonderband.
Why? Because the trendy headband look only works if it stays where you put it. The pure-fashion versions slide off your head the moment you tilt down to grab your coffee. We built the Wonderband to keep the silhouette and add the grip — continuous silicone interior, brushed soft exterior, the wear-with-everything tones that match every set in your rotation.
Bloom Blush is our most-shared seasonal tone — a soft, undeniably stylish pink that photographs beautifully and pairs with cream, black, ivory, denim. It's the trendy headband that earns its place in the lineup.
Shop Bloom Blush and post yours.